Privacy Policy

Last updated: 10 February 2026

Burning Desires Limited (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website.

By using our website, you agree to the terms of this Privacy Policy.

1. Who we are

Burning Desires Limited operates this website and is the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: sales@burningdesires.co.uk

Company name: Burning Desires Limited

2. What information we collect

We may collect and process the following information:

Information you provide via enquiry forms

When you submit an enquiry through our website, we may collect:

• Your name
• Email address
• Phone number (if provided)
• Any information you include in your enquiry message

We only collect information necessary to respond to your enquiry.

Automatically collected information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Pages visited
• Date and time of visits
• Referring website or source

This data helps us understand how visitors use our website and improves performance and marketing.

3. How we use your information

We use your information to:

• Respond to enquiries submitted via our website
• Communicate with you regarding your enquiry
• Improve our website, services and user experience
• Monitor website performance and usage
• Run marketing and advertising campaigns
• Comply with legal obligations

We do not sell your personal data to third parties.

4. Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:

• Legitimate interests – to respond to enquiries and improve our services and website
• Consent – for certain cookies, analytics and marketing technologies
• Legal obligations – where required by law

5. Cookies and tracking technologies

Our website uses cookies and similar technologies to improve user experience and support marketing activities.

These may include:

• Essential cookies required for website functionality
• Analytics cookies (such as Google Analytics)
• Advertising and remarketing cookies (such as Google Ads and other marketing platforms)

Cookies help us:

• Understand how visitors use our website
• Improve website performance
• Measure marketing effectiveness
• Deliver relevant advertising

You can control or disable cookies via your browser settings.

Where legally required, we will request your consent before placing non-essential cookies.

6. Google Analytics

We use Google Analytics to analyse how visitors use our website.

Google Analytics collects information such as:

• Pages visited
• Time spent on pages
• Device and browser type
• General geographic location

This data is aggregated and anonymised where possible and is used to improve our website and marketing performance.

Google may process and store data on servers outside the UK.

Google handles data in accordance with its own privacy policies.

You can opt out of Google Analytics tracking via your browser settings or Google’s opt-out tools.

7. Google Ads and marketing scripts

We may use Google Ads and other marketing tools to:

• Measure advertising performance
• Track conversions
• Deliver relevant adverts and remarketing campaigns

These tools may use cookies, tracking pixels or similar technologies to collect anonymised behavioural data.

You can control advertising preferences through:

• Your browser settings
• Google Ad settings
• Cookie consent tools on our website (where available)

8. Data sharing

We do not sell or trade your personal data.

We may share your information with trusted third parties where necessary, including:

• Website hosting providers
• Website and IT support providers
• Analytics and marketing platforms
• Professional advisers
• Legal or regulatory authorities if required by law

All third parties are required to keep your information secure and confidential.

9. Data retention

We retain personal data only for as long as necessary for the purposes it was collected, including:

• Responding to enquiries
• Internal record keeping
• Legal or business requirements

When data is no longer required, it will be securely deleted or anonymised.

10. Data security

We take appropriate technical and organisational measures to protect your personal data from:

• Unauthorised access
• Loss or misuse
• Alteration or disclosure

However, no online data transmission can be guaranteed as completely secure.

11. Your data protection rights

Under UK GDPR, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Object to processing
• Request restriction of processing
• Request transfer of your data (where applicable)

To exercise any of these rights, contact us at: sales@burningdesires.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

12. Third-party websites

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of those websites.

We recommend reviewing their privacy policies before providing any personal data.

13. Changes to this policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “last updated” date.

14. Contact us

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Burning Desires Limited
Email: sales@burningdesires.co.uk